98040 — Mercer Island, WA
Professional Services Market Targeting Score
ZIP 98040 has moderate owner occupancy (67%) with a median household income of $219K and a median home value of $2.0M — earning a high Professional Services targeting score of 93/100. The high single-family detached share (67%) is a strong demand driver.
Census Demographics — ZIP 98040
| Demographic Signal | Value |
|---|---|
| City | Mercer Island |
| State | WA |
| Total Population | 25,307 |
| Total Households | 10,068 |
| Median Household Income | $219K |
| Owner-Occupied Households | 6,746 |
| Owner Occupancy Rate | 67% |
| Median Home Value | $2.0M |
| Single-Family Detached Share | 67% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 1974 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 9% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98040 score 93/100 for Professional Services?▾
The score of 93/100 is driven by: +4 owner-occupied 67% (x0.3); +5 10,068 households (x0.5); +11 median income $219K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98040 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 98040. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Seattle
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