97317 — Salem, OR
Professional Services Market Targeting Score
ZIP 97317 is a strongly owner-occupied area (72% owner occupancy) with a median household income of $78K — earning a high Professional Services targeting score of 83/100.
Census Demographics — ZIP 97317
| Demographic Signal | Value |
|---|---|
| City | Salem |
| State | OR |
| Total Population | 25,884 |
| Total Households | 8,588 |
| Median Household Income | $78K |
| Owner-Occupied Households | 6,141 |
| Owner Occupancy Rate | 72% |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 67% |
| Built 1980–1999 | 26% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97317 score 83/100 for Professional Services?▾
The score of 83/100 is driven by: +5 owner_pct >= 70% (x0.3); +5 owner-occ households >= 5000 (x0.5); +12 income $60K-$150K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97317 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 97317. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Portland
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