95638 — Herald, CA
Professional Services Market Targeting Score
ZIP 95638 is a strongly owner-occupied area (86% owner occupancy) with a median household income of $92K and a median home value of $714K — earning a high Professional Services targeting score of 77/100. The high single-family detached share (84%) is a strong demand driver.
Census Demographics — ZIP 95638
| Demographic Signal | Value |
|---|---|
| City | Herald |
| State | CA |
| Total Population | 2,517 |
| Total Households | 904 |
| Median Household Income | $92K |
| Owner-Occupied Households | 773 |
| Owner Occupancy Rate | 86% |
| Median Home Value | $714K |
| Single-Family Detached Share | 84% |
| Median Resident Age | 48 years |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 25% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Sacramento
Frequently Asked Questions
Why does ZIP 95638 score 77/100 for Professional Services?▾
The score of 77/100 is driven by: +4 owner-occupied 86% (x0.3); -2 904 households (x0.5); +13 median income $92K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 95638 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 95638. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Sacramento
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.