93728 — Fresno, CA
Professional Services Market Targeting Score
ZIP 93728 is predominantly rental (36% owner occupancy) with a median household income of $48K — earning a medium Professional Services targeting score of 60/100.
Census Demographics — ZIP 93728
| Demographic Signal | Value |
|---|---|
| City | Fresno |
| State | CA |
| Total Population | 17,892 |
| Total Households | 6,376 |
| Median Household Income | $48K |
| Owner-Occupied Households | 2,325 |
| Owner Occupancy Rate | 36% |
| Median Year Built(ACS B25035) | 1946 |
| Built Before 1980(older stock) | 93% |
| Built 1980–1999 | 6% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Sacramento
Frequently Asked Questions
Why does ZIP 93728 score 60/100 for Professional Services?▾
The score of 60/100 is driven by: +3 owner-occ households >= 2000 (x0.5); +2 population >= 5K (x1.2); +5 businesses/1K households >= 20 (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 93728 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 93728. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Sacramento
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.