91406 — Van Nuys, CA
Professional Services Market Targeting Score
ZIP 91406 is predominantly rental (41% owner occupancy) with a median household income of $78K and a median home value of $809K — earning a high Professional Services targeting score of 90/100.
Census Demographics — ZIP 91406
| Demographic Signal | Value |
|---|---|
| City | Van Nuys |
| State | CA |
| Total Population | 51,953 |
| Total Households | 19,029 |
| Median Household Income | $78K |
| Owner-Occupied Households | 7,723 |
| Owner Occupancy Rate | 41% |
| Median Home Value | $809K |
| Single-Family Detached Share | 42% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91406 score 90/100 for Professional Services?▾
The score of 90/100 is driven by: +5 19,029 households (x0.5); +11 median income $78K (x1.2); +6 median home value $809K (x0.8). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91406 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 91406. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Los Angeles
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