78650 — Mc Dade, TX
Professional Services Market Targeting Score
ZIP 78650 is a strongly owner-occupied area (96% owner occupancy) with a median household income of $85K and a median home value of $300K — earning a medium Professional Services targeting score of 70/100. The high single-family detached share (75%) is a strong demand driver.
Census Demographics — ZIP 78650
| Demographic Signal | Value |
|---|---|
| City | Mc Dade |
| State | TX |
| Total Population | 2,409 |
| Total Households | 759 |
| Median Household Income | $85K |
| Owner-Occupied Households | 727 |
| Owner Occupancy Rate | 96% |
| Median Home Value | $300K |
| Single-Family Detached Share | 75% |
| Median Resident Age | 47 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 56% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 15% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78650 score 70/100 for Professional Services?▾
The score of 70/100 is driven by: +4 owner-occupied 96% (x0.3); -2 759 households (x0.5); +10 median income $85K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78650 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 78650. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Austin
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