77520 — Baytown, TX
Professional Services Market Targeting Score
ZIP 77520 is predominantly rental (50% owner occupancy) with a median household income of $42K — earning a medium Professional Services targeting score of 65/100.
Census Demographics — ZIP 77520
| Demographic Signal | Value |
|---|---|
| City | Baytown |
| State | TX |
| Total Population | 13,500 |
| Total Households | 5,738 |
| Median Household Income | $42K |
| Owner-Occupied Households | 2,846 |
| Owner Occupancy Rate | 50% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77520 score 65/100 for Professional Services?▾
The score of 65/100 is driven by: +3 owner-occ households >= 2000 (x0.5); +2 population >= 5K (x1.2); +10 businesses/1K households >= 50 (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77520 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 77520. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Houston
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