77204 — Houston, TX
Professional Services Market Targeting Score
ZIP 77204 — earning a lower Professional Services targeting score of 49/100 due to demographics less aligned with Professional Services demand patterns.
Census Demographics — ZIP 77204
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 4,579 |
| Total Households | 0 |
| Owner-Occupied Households | 0 |
| Median Resident Age | 20 years |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77204 score 49/100 for Professional Services?▾
The score of 49/100 is driven by: -3 0 households (x0.5); +2 population 4,579 (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77204 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 77204. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.