77031 — Houston, TX
Professional Services Market Targeting Score
ZIP 77031 is predominantly rental (49% owner occupancy) with a median household income of $47K and a median home value of $233K — earning a medium Professional Services targeting score of 71/100.
Census Demographics — ZIP 77031
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 15,179 |
| Total Households | 5,672 |
| Median Household Income | $47K |
| Owner-Occupied Households | 2,757 |
| Owner Occupancy Rate | 49% |
| Median Home Value | $233K |
| Single-Family Detached Share | 46% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77031 score 71/100 for Professional Services?▾
The score of 71/100 is driven by: +2 owner-occupied 49% (x0.3); +4 5,672 households (x0.5); +2 median income $47K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77031 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 77031. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Houston
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