60511 — Big Rock, IL
Professional Services Market Targeting Score
ZIP 60511 is a strongly owner-occupied area (93% owner occupancy) with a median household income of $159K and a median home value of $338K — earning a high Professional Services targeting score of 76/100. The high single-family detached share (98%) is a strong demand driver.
Census Demographics — ZIP 60511
| Demographic Signal | Value |
|---|---|
| City | Big Rock |
| State | IL |
| Total Population | 2,081 |
| Total Households | 801 |
| Median Household Income | $159K |
| Owner-Occupied Households | 748 |
| Owner Occupancy Rate | 93% |
| Median Home Value | $338K |
| Single-Family Detached Share | 98% |
| Median Resident Age | 49 years |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 93% |
| Built 1980–1999 | 6% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60511 score 76/100 for Professional Services?▾
The score of 76/100 is driven by: +4 owner-occupied 93% (x0.3); -2 801 households (x0.5); +11 median income $159K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60511 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 60511. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.