37115 — Madison, TN
Professional Services Market Targeting Score
ZIP 37115 is predominantly rental (43% owner occupancy) with a median household income of $55K and a median home value of $308K — earning a high Professional Services targeting score of 82/100.
Census Demographics — ZIP 37115
| Demographic Signal | Value |
|---|---|
| City | Madison |
| State | TN |
| Total Population | 40,615 |
| Total Households | 19,328 |
| Median Household Income | $55K |
| Owner-Occupied Households | 8,367 |
| Owner Occupancy Rate | 43% |
| Median Home Value | $308K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 73% |
| Built 1980–1999 | 23% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37115 score 82/100 for Professional Services?▾
The score of 82/100 is driven by: +1 owner-occupied 43% (x0.3); +5 19,328 households (x0.5); +7 median income $55K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37115 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 37115. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Nashville
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