31211 — Macon, GA
Professional Services Market Targeting Score
ZIP 31211 has moderate owner occupancy (56%) with a median household income of $48K — earning a medium Professional Services targeting score of 63/100.
Census Demographics — ZIP 31211
| Demographic Signal | Value |
|---|---|
| City | Macon |
| State | GA |
| Total Population | 14,530 |
| Total Households | 6,129 |
| Median Household Income | $48K |
| Owner-Occupied Households | 3,460 |
| Owner Occupancy Rate | 56% |
| Median Year Built(ACS B25035) | 1973 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 17% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31211 score 63/100 for Professional Services?▾
The score of 63/100 is driven by: +3 owner_pct >= 50% (x0.3); +3 owner-occ households >= 2000 (x0.5); +2 population >= 5K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31211 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 31211. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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