30032 — Decatur, GA
Professional Services Market Targeting Score
ZIP 30032 has moderate owner occupancy (56%) with a median household income of $63K and a median home value of $274K — earning a high Professional Services targeting score of 84/100. The high single-family detached share (62%) is a strong demand driver.
Census Demographics — ZIP 30032
| Demographic Signal | Value |
|---|---|
| City | Decatur |
| State | GA |
| Total Population | 42,948 |
| Total Households | 16,285 |
| Median Household Income | $63K |
| Owner-Occupied Households | 9,146 |
| Owner Occupancy Rate | 56% |
| Median Home Value | $274K |
| Single-Family Detached Share | 62% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 85% |
| Built 1980–1999 | 13% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30032 score 84/100 for Professional Services?▾
The score of 84/100 is driven by: +3 owner-occupied 56% (x0.3); +5 16,285 households (x0.5); +12 median income $63K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30032 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 30032. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Atlanta
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