98661 — Vancouver, WA
Plumbing Market Targeting Score
ZIP 98661 is predominantly rental (43% owner occupancy) with a median household income of $77K and a median home value of $452K — earning a high Plumbing targeting score of 77/100.
Census Demographics — ZIP 98661
| Demographic Signal | Value |
|---|---|
| City | Vancouver |
| State | WA |
| Total Population | 50,743 |
| Total Households | 21,123 |
| Median Household Income | $77K |
| Owner-Occupied Households | 9,026 |
| Owner Occupancy Rate | 43% |
| Median Home Value | $452K |
| Single-Family Detached Share | 42% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1978 |
| Built Before 1980(older stock) | 63% |
| Built 1980–1999 | 26% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98661 score 77/100 for Plumbing?▾
The score of 77/100 is driven by: +2 owner-occupied 43% (x1.2); +5 21,123 households; +5 median income $77K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98661 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 98661. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Portland
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