98144 — Seattle, WA
Plumbing Market Targeting Score
ZIP 98144 is predominantly rental (47% owner occupancy) with a median household income of $98K — earning a high Plumbing targeting score of 84/100.
Census Demographics — ZIP 98144
| Demographic Signal | Value |
|---|---|
| City | Seattle |
| State | WA |
| Total Population | 32,540 |
| Total Households | 14,863 |
| Median Household Income | $98K |
| Owner-Occupied Households | 6,946 |
| Owner Occupancy Rate | 47% |
| Median Year Built(ACS B25035) | 1973 |
| Built Before 1980(older stock) | 59% |
| Built 1980–1999 | 23% |
| Built 2000 or Later(newer stock) | 17% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98144 score 84/100 for Plumbing?▾
The score of 84/100 is driven by: +10 owner-occ households >= 5000; +10 income $60K-$150K; +16 median home age >= 40yr (x1.3). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98144 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 98144. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Seattle
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