98038 — Maple Valley, WA
Plumbing Market Targeting Score
ZIP 98038 is a strongly owner-occupied area (86% owner occupancy) with a median household income of $152K and a median home value of $777K — earning a high Plumbing targeting score of 89/100. The high single-family detached share (86%) is a strong demand driver.
Census Demographics — ZIP 98038
| Demographic Signal | Value |
|---|---|
| City | Maple Valley |
| State | WA |
| Total Population | 37,324 |
| Total Households | 12,618 |
| Median Household Income | $152K |
| Owner-Occupied Households | 10,802 |
| Owner Occupancy Rate | 86% |
| Median Home Value | $777K |
| Single-Family Detached Share | 86% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1997 |
| Built Before 1980(older stock) | 34% |
| Built 1980–1999 | 52% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98038 score 89/100 for Plumbing?▾
The score of 89/100 is driven by: +10 owner-occupied 86% (x1.2); +5 12,618 households; +5 median income $152K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98038 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 98038. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Seattle
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