97230 — Portland, OR
Plumbing Market Targeting Score
ZIP 97230 has moderate owner occupancy (61%) with a median household income of $76K and a median home value of $451K — earning a high Plumbing targeting score of 86/100. The high single-family detached share (62%) is a strong demand driver.
Census Demographics — ZIP 97230
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 43,553 |
| Total Households | 16,344 |
| Median Household Income | $76K |
| Owner-Occupied Households | 9,978 |
| Owner Occupancy Rate | 61% |
| Median Home Value | $451K |
| Single-Family Detached Share | 62% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1976 |
| Built Before 1980(older stock) | 73% |
| Built 1980–1999 | 23% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97230 score 86/100 for Plumbing?▾
The score of 86/100 is driven by: +8 owner-occupied 61% (x1.2); +5 16,344 households; +5 median income $76K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97230 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 97230. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.