97214 — Portland, OR
Plumbing Market Targeting Score
ZIP 97214 is predominantly rental (34% owner occupancy) with a median household income of $87K and a median home value of $772K — earning a medium Plumbing targeting score of 67/100.
Census Demographics — ZIP 97214
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 27,714 |
| Total Households | 14,972 |
| Median Household Income | $87K |
| Owner-Occupied Households | 5,074 |
| Owner Occupancy Rate | 34% |
| Median Home Value | $772K |
| Single-Family Detached Share | 33% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 75% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97214 score 67/100 for Plumbing?▾
The score of 67/100 is driven by: -4 owner-occupied 34% (x1.2); +5 14,972 households; +5 median income $87K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97214 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 97214. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Portland
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