96143 — Kings Beach, CA
Plumbing Market Targeting Score
ZIP 96143 has moderate owner occupancy (66%) with a median household income of $70K and a median home value of $795K — earning a high Plumbing targeting score of 79/100. The high single-family detached share (64%) is a strong demand driver.
Census Demographics — ZIP 96143
| Demographic Signal | Value |
|---|---|
| City | Kings Beach |
| State | CA |
| Total Population | 3,222 |
| Total Households | 1,318 |
| Median Household Income | $70K |
| Owner-Occupied Households | 876 |
| Owner Occupancy Rate | 66% |
| Median Home Value | $795K |
| Single-Family Detached Share | 64% |
| Median Resident Age | 45 years |
| Median Year Built(ACS B25035) | 1974 |
| Built Before 1980(older stock) | 78% |
| Built 1980–1999 | 22% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Sacramento
Frequently Asked Questions
Why does ZIP 96143 score 79/100 for Plumbing?▾
The score of 79/100 is driven by: +9 owner-occupied 66% (x1.2); -1 1,318 households; +5 median income $70K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 96143 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 96143. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Sacramento
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