90660 — Pico Rivera, CA
Plumbing Market Targeting Score
ZIP 90660 is a strongly owner-occupied area (71% owner occupancy) with a median household income of $88K and a median home value of $649K — earning a high Plumbing targeting score of 88/100. The high single-family detached share (76%) is a strong demand driver.
Census Demographics — ZIP 90660
| Demographic Signal | Value |
|---|---|
| City | Pico Rivera |
| State | CA |
| Total Population | 60,272 |
| Total Households | 16,866 |
| Median Household Income | $88K |
| Owner-Occupied Households | 11,893 |
| Owner Occupancy Rate | 71% |
| Median Home Value | $649K |
| Single-Family Detached Share | 76% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1957 |
| Built Before 1980(older stock) | 92% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90660 score 88/100 for Plumbing?▾
The score of 88/100 is driven by: +9 owner-occupied 71% (x1.2); +5 16,866 households; +5 median income $88K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90660 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 90660. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Los Angeles
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