90405 — Santa Monica, CA
Plumbing Market Targeting Score
ZIP 90405 is predominantly rental (31% owner occupancy) with a median household income of $121K and a median home value of $1.9M — earning a medium Plumbing targeting score of 61/100.
Census Demographics — ZIP 90405
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 27,298 |
| Total Households | 14,312 |
| Median Household Income | $121K |
| Owner-Occupied Households | 4,492 |
| Owner Occupancy Rate | 31% |
| Median Home Value | $1.9M |
| Single-Family Detached Share | 27% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 1963 |
| Built Before 1980(older stock) | 91% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90405 score 61/100 for Plumbing?▾
The score of 61/100 is driven by: -5 owner-occupied 31% (x1.2); +5 14,312 households; +5 median income $121K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90405 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 90405. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Los Angeles
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