90014 — Los Angeles, CA
Plumbing Market Targeting Score
ZIP 90014 is predominantly rental (3% owner occupancy) with a median household income of $27K — earning a lower Plumbing targeting score of 40/100 due to demographics less aligned with Plumbing demand patterns.
Census Demographics — ZIP 90014
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 9,273 |
| Total Households | 6,100 |
| Median Household Income | $27K |
| Owner-Occupied Households | 212 |
| Owner Occupancy Rate | 3% |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 76% |
| Built 1980–1999 | 4% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90014 score 40/100 for Plumbing?▾
The score of 40/100 is driven by: -12 owner_pct < 30% (x1.2); -10 income < $30K; +16 median home age >= 40yr (x1.3). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90014 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 90014. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Los Angeles
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.