80232 — Denver, CO
Plumbing Market Targeting Score
ZIP 80232 is a strongly owner-occupied area (73% owner occupancy) with a median household income of $96K and a median home value of $522K — earning a high Plumbing targeting score of 89/100. The high single-family detached share (62%) is a strong demand driver.
Census Demographics — ZIP 80232
| Demographic Signal | Value |
|---|---|
| City | Denver |
| State | CO |
| Total Population | 23,050 |
| Total Households | 9,619 |
| Median Household Income | $96K |
| Owner-Occupied Households | 6,996 |
| Owner Occupancy Rate | 73% |
| Median Home Value | $522K |
| Single-Family Detached Share | 62% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1972 |
| Built Before 1980(older stock) | 90% |
| Built 1980–1999 | 8% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Denver
Frequently Asked Questions
Why does ZIP 80232 score 89/100 for Plumbing?▾
The score of 89/100 is driven by: +10 owner-occupied 73% (x1.2); +5 9,619 households; +5 median income $96K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 80232 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 80232. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Denver
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