78666 — San Marcos, TX
Plumbing Market Targeting Score
ZIP 78666 is predominantly rental (38% owner occupancy) with a median household income of $55K and a median home value of $307K — earning a medium Plumbing targeting score of 69/100.
Census Demographics — ZIP 78666
| Demographic Signal | Value |
|---|---|
| City | San Marcos |
| State | TX |
| Total Population | 88,583 |
| Total Households | 33,949 |
| Median Household Income | $55K |
| Owner-Occupied Households | 12,927 |
| Owner Occupancy Rate | 38% |
| Median Home Value | $307K |
| Single-Family Detached Share | 39% |
| Median Resident Age | 27 years |
| Median Year Built(ACS B25035) | 1996 |
| Built Before 1980(older stock) | 40% |
| Built 1980–1999 | 35% |
| Built 2000 or Later(newer stock) | 25% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78666 score 69/100 for Plumbing?▾
The score of 69/100 is driven by: -1 owner-occupied 38% (x1.2); +5 33,949 households; +3 median income $55K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78666 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 78666. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Austin
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