78661 — Prairie Lea, TX
Plumbing Market Targeting Score
ZIP 78661 is a strongly owner-occupied area (91% owner occupancy) with a median household income of $83K and a median home value of $210K — earning a high Plumbing targeting score of 80/100. The high single-family detached share (69%) is a strong demand driver.
Census Demographics — ZIP 78661
| Demographic Signal | Value |
|---|---|
| City | Prairie Lea |
| State | TX |
| Total Population | 835 |
| Total Households | 233 |
| Median Household Income | $83K |
| Owner-Occupied Households | 213 |
| Owner Occupancy Rate | 91% |
| Median Home Value | $210K |
| Single-Family Detached Share | 69% |
| Median Resident Age | 27 years |
| Median Year Built(ACS B25035) | 1981 |
| Built Before 1980(older stock) | 56% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 24% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78661 score 80/100 for Plumbing?▾
The score of 80/100 is driven by: +9 owner-occupied 91% (x1.2); -3 233 households; +5 median income $83K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78661 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 78661. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.