78264 — San Antonio, TX
Plumbing Market Targeting Score
ZIP 78264 is a strongly owner-occupied area (83% owner occupancy) with a median household income of $54K and a median home value of $163K — earning a high Plumbing targeting score of 78/100.
Census Demographics — ZIP 78264
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 11,841 |
| Total Households | 4,092 |
| Median Household Income | $54K |
| Owner-Occupied Households | 3,383 |
| Owner Occupancy Rate | 83% |
| Median Home Value | $163K |
| Single-Family Detached Share | 57% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 1995 |
| Built Before 1980(older stock) | 32% |
| Built 1980–1999 | 55% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78264 score 78/100 for Plumbing?▾
The score of 78/100 is driven by: +10 owner-occupied 83% (x1.2); +3 4,092 households; +3 median income $54K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78264 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 78264. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.