77381 — Spring, TX
Plumbing Market Targeting Score
ZIP 77381 is a strongly owner-occupied area (80% owner occupancy) with a median household income of $137K — earning a high Plumbing targeting score of 86/100.
Census Demographics — ZIP 77381
| Demographic Signal | Value |
|---|---|
| City | Spring |
| State | TX |
| Total Population | 35,300 |
| Total Households | 12,652 |
| Median Household Income | $137K |
| Owner-Occupied Households | 10,134 |
| Owner Occupancy Rate | 80% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77381 score 86/100 for Plumbing?▾
The score of 86/100 is driven by: +18 owner_pct >= 70% (x1.2); +10 owner-occ households >= 5000; +10 income $60K-$150K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77381 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 77381. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.