55118 — Saint Paul, MN
Plumbing Market Targeting Score
ZIP 55118 has moderate owner occupancy (65%) with a median household income of $87K and a median home value of $351K — earning a high Plumbing targeting score of 84/100.
Census Demographics — ZIP 55118
| Demographic Signal | Value |
|---|---|
| City | Saint Paul |
| State | MN |
| Total Population | 29,564 |
| Total Households | 13,267 |
| Median Household Income | $87K |
| Owner-Occupied Households | 8,639 |
| Owner Occupancy Rate | 65% |
| Median Home Value | $351K |
| Single-Family Detached Share | 52% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 83% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Minneapolis
Frequently Asked Questions
Why does ZIP 55118 score 84/100 for Plumbing?▾
The score of 84/100 is driven by: +9 owner-occupied 65% (x1.2); +5 13,267 households; +5 median income $87K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 55118 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 55118. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Minneapolis
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