55103 — Saint Paul, MN
Plumbing Market Targeting Score
ZIP 55103 is predominantly rental (42% owner occupancy) with a median household income of $48K and a median home value of $258K — earning a medium Plumbing targeting score of 69/100.
Census Demographics — ZIP 55103
| Demographic Signal | Value |
|---|---|
| City | Saint Paul |
| State | MN |
| Total Population | 13,125 |
| Total Households | 5,424 |
| Median Household Income | $48K |
| Owner-Occupied Households | 2,260 |
| Owner Occupancy Rate | 42% |
| Median Home Value | $258K |
| Single-Family Detached Share | 45% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1960 |
| Built Before 1980(older stock) | 90% |
| Built 1980–1999 | 6% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Minneapolis
Frequently Asked Questions
Why does ZIP 55103 score 69/100 for Plumbing?▾
The score of 69/100 is driven by: +1 owner-occupied 42% (x1.2); +4 5,424 households; +1 median income $48K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 55103 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 55103. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Minneapolis
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