47964 — Mount Ayr, IN
Plumbing Market Targeting Score
ZIP 47964 is a strongly owner-occupied area (93% owner occupancy) with a median household income of $49K and a median home value of $90K — earning a lower Plumbing targeting score of 38/100 due to demographics less aligned with Plumbing demand patterns. The high single-family detached share (85%) is a strong demand driver.
Census Demographics — ZIP 47964
| Demographic Signal | Value |
|---|---|
| City | Mount Ayr |
| State | IN |
| Total Population | 90 |
| Total Households | 41 |
| Median Household Income | $49K |
| Owner-Occupied Households | 38 |
| Owner Occupancy Rate | 93% |
| Median Home Value | $90K |
| Single-Family Detached Share | 85% |
| Median Resident Age | 49 years |
| Median Year Built(ACS B25035) | 1942 |
| Built Before 1980(older stock) | 90% |
| Built 1980–1999 | 8% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 47964 score 38/100 for Plumbing?▾
The score of 38/100 is driven by: +9 owner-occupied 93% (x1.2); -3 41 households; +1 median income $49K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 47964 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 47964. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.