46311 — Dyer, IN
Plumbing Market Targeting Score
ZIP 46311 is a strongly owner-occupied area (90% owner occupancy) with a median household income of $117K and a median home value of $332K — earning a high Plumbing targeting score of 87/100. The high single-family detached share (78%) is a strong demand driver.
Census Demographics — ZIP 46311
| Demographic Signal | Value |
|---|---|
| City | Dyer |
| State | IN |
| Total Population | 23,321 |
| Total Households | 8,835 |
| Median Household Income | $117K |
| Owner-Occupied Households | 7,961 |
| Owner Occupancy Rate | 90% |
| Median Home Value | $332K |
| Single-Family Detached Share | 78% |
| Median Resident Age | 44 years |
| Median Year Built(ACS B25035) | 1993 |
| Built Before 1980(older stock) | 44% |
| Built 1980–1999 | 46% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 46311 score 87/100 for Plumbing?▾
The score of 87/100 is driven by: +10 owner-occupied 90% (x1.2); +5 8,835 households; +5 median income $117K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 46311 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 46311. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Chicago
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