37402 — Chattanooga, TN
Plumbing Market Targeting Score
ZIP 37402 has moderate owner occupancy (53%) with a median household income of $54K — earning a medium Plumbing targeting score of 63/100.
Census Demographics — ZIP 37402
| Demographic Signal | Value |
|---|---|
| City | Chattanooga |
| State | TN |
| Total Population | 13,900 |
| Total Households | 5,355 |
| Median Household Income | $54K |
| Owner-Occupied Households | 2,827 |
| Owner Occupancy Rate | 53% |
| Source: 2024 | |
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Frequently Asked Questions
Why does ZIP 37402 score 63/100 for Plumbing?▾
The score of 63/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +1 population >= 5K (x0.5). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37402 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 37402. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Nashville
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