37131 — Murfreesboro, TN
Plumbing Market Targeting Score
ZIP 37131 has moderate owner occupancy (62%) with a median household income of $63K — earning a medium Plumbing targeting score of 69/100.
Census Demographics — ZIP 37131
| Demographic Signal | Value |
|---|---|
| City | Murfreesboro |
| State | TN |
| Total Population | 17,700 |
| Total Households | 7,160 |
| Median Household Income | $63K |
| Owner-Occupied Households | 4,432 |
| Owner Occupancy Rate | 62% |
| Source: 2024 | |
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Frequently Asked Questions
Why does ZIP 37131 score 69/100 for Plumbing?▾
The score of 69/100 is driven by: +8 owner-occupied 62% (x1.2); +5 7,160 households; +5 median income $63K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37131 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 37131. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Nashville
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