37064 — Franklin, TN
Plumbing Market Targeting Score
ZIP 37064 is a strongly owner-occupied area (75% owner occupancy) with a median household income of $118K — earning a high Plumbing targeting score of 79/100.
Census Demographics — ZIP 37064
| Demographic Signal | Value |
|---|---|
| City | Franklin |
| State | TN |
| Total Population | 15,800 |
| Total Households | 6,590 |
| Median Household Income | $118K |
| Owner-Occupied Households | 4,949 |
| Owner Occupancy Rate | 75% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37064 score 79/100 for Plumbing?▾
The score of 79/100 is driven by: +18 owner_pct >= 70% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37064 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 37064. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Nashville
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