32803 — Orlando, FL
Plumbing Market Targeting Score
ZIP 32803 is predominantly rental (48% owner occupancy) with a median household income of $59K — earning a medium Plumbing targeting score of 51/100.
Census Demographics — ZIP 32803
| Demographic Signal | Value |
|---|---|
| City | Orlando |
| State | FL |
| Total Population | 13,900 |
| Total Households | 5,572 |
| Median Household Income | $59K |
| Owner-Occupied Households | 2,686 |
| Owner Occupancy Rate | 48% |
| Source: 2024 | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32803 score 51/100 for Plumbing?▾
The score of 51/100 is driven by: +5 owner-occ households >= 2000; +1 population >= 5K (x0.5); -5 businesses/1K households >= 50 (x-0.6). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32803 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32803. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Orlando
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.