32732 — Geneva, FL
Plumbing Market Targeting Score
ZIP 32732 is a strongly owner-occupied area (96% owner occupancy) with a median household income of $119K and a median home value of $488K — earning a high Plumbing targeting score of 84/100. The high single-family detached share (91%) is a strong demand driver.
Census Demographics — ZIP 32732
| Demographic Signal | Value |
|---|---|
| City | Geneva |
| State | FL |
| Total Population | 5,275 |
| Total Households | 1,877 |
| Median Household Income | $119K |
| Owner-Occupied Households | 1,802 |
| Owner Occupancy Rate | 96% |
| Median Home Value | $488K |
| Single-Family Detached Share | 91% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 1991 |
| Built Before 1980(older stock) | 48% |
| Built 1980–1999 | 45% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32732 score 84/100 for Plumbing?▾
The score of 84/100 is driven by: +9 owner-occupied 96% (x1.2); +5 median income $119K; +4 median home value $488K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32732 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32732. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Orlando
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