32730 — Casselberry, FL
Plumbing Market Targeting Score
ZIP 32730 is predominantly rental (47% owner occupancy) with a median household income of $48K and a median home value of $318K — earning a medium Plumbing targeting score of 68/100.
Census Demographics — ZIP 32730
| Demographic Signal | Value |
|---|---|
| City | Casselberry |
| State | FL |
| Total Population | 6,091 |
| Total Households | 2,766 |
| Median Household Income | $48K |
| Owner-Occupied Households | 1,293 |
| Owner Occupancy Rate | 47% |
| Median Home Value | $318K |
| Single-Family Detached Share | 39% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 86% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32730 score 68/100 for Plumbing?▾
The score of 68/100 is driven by: +4 owner-occupied 47% (x1.2); +2 2,766 households; +1 median income $48K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32730 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32730. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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