32204 — Jacksonville, FL
Plumbing Market Targeting Score
ZIP 32204 has moderate owner occupancy (56%) with a median household income of $58K — earning a medium Plumbing targeting score of 63/100.
Census Demographics — ZIP 32204
| Demographic Signal | Value |
|---|---|
| City | Jacksonville |
| State | FL |
| Total Population | 14,800 |
| Total Households | 5,848 |
| Median Household Income | $58K |
| Owner-Occupied Households | 3,246 |
| Owner Occupancy Rate | 56% |
| Source: 2024 | |
Comparable ZIPs in Jacksonville
Frequently Asked Questions
Why does ZIP 32204 score 63/100 for Plumbing?▾
The score of 63/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +1 population >= 5K (x0.5). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32204 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32204. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Jacksonville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.