31903 — Columbus, GA
Plumbing Market Targeting Score
ZIP 31903 is predominantly rental (28% owner occupancy) with a median household income of $28K — earning a medium Plumbing targeting score of 50/100.
Census Demographics — ZIP 31903
| Demographic Signal | Value |
|---|---|
| City | Columbus |
| State | GA |
| Total Population | 20,404 |
| Total Households | 7,781 |
| Median Household Income | $28K |
| Owner-Occupied Households | 2,181 |
| Owner Occupancy Rate | 28% |
| Median Year Built(ACS B25035) | 1965 |
| Built Before 1980(older stock) | 77% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31903 score 50/100 for Plumbing?▾
The score of 50/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; -10 income < $30K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31903 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 31903. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Atlanta
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