31217 — Macon, GA
Plumbing Market Targeting Score
ZIP 31217 has moderate owner occupancy (69%) with a median household income of $41K — earning a high Plumbing targeting score of 82/100.
Census Demographics — ZIP 31217
| Demographic Signal | Value |
|---|---|
| City | Macon |
| State | GA |
| Total Population | 16,937 |
| Total Households | 6,420 |
| Median Household Income | $41K |
| Owner-Occupied Households | 4,428 |
| Owner Occupancy Rate | 69% |
| Median Year Built(ACS B25035) | 1974 |
| Built Before 1980(older stock) | 72% |
| Built 1980–1999 | 26% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31217 score 82/100 for Plumbing?▾
The score of 82/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +16 median home age >= 40yr (x1.3). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31217 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 31217. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Atlanta
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.