31038 — Hillsboro, GA
Plumbing Market Targeting Score
ZIP 31038 has moderate owner occupancy (64%) with a median household income of $50K and a median home value of $107K — earning a medium Plumbing targeting score of 70/100.
Census Demographics — ZIP 31038
| Demographic Signal | Value |
|---|---|
| City | Hillsboro |
| State | GA |
| Total Population | 660 |
| Total Households | 293 |
| Median Household Income | $50K |
| Owner-Occupied Households | 188 |
| Owner Occupancy Rate | 64% |
| Median Home Value | $107K |
| Single-Family Detached Share | 53% |
| Median Resident Age | 62 years |
| Median Year Built(ACS B25035) | 1979 |
| Built Before 1980(older stock) | 88% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31038 score 70/100 for Plumbing?▾
The score of 70/100 is driven by: +8 owner-occupied 64% (x1.2); -3 293 households; +2 median income $50K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31038 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 31038. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Atlanta
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