28215 — Charlotte, NC
Plumbing Market Targeting Score
ZIP 28215 has moderate owner occupancy (67%) with a median household income of $71K and a median home value of $315K — earning a high Plumbing targeting score of 87/100. The high single-family detached share (74%) is a strong demand driver.
Census Demographics — ZIP 28215
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 66,674 |
| Total Households | 24,260 |
| Median Household Income | $71K |
| Owner-Occupied Households | 16,308 |
| Owner Occupancy Rate | 67% |
| Median Home Value | $315K |
| Single-Family Detached Share | 74% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1992 |
| Built Before 1980(older stock) | 45% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28215 score 87/100 for Plumbing?▾
The score of 87/100 is driven by: +8 owner-occupied 67% (x1.2); +5 24,260 households; +5 median income $71K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28215 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 28215. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Charlotte
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