28164 — Stanley, NC
Plumbing Market Targeting Score
ZIP 28164 is a strongly owner-occupied area (84% owner occupancy) with a median household income of $80K and a median home value of $310K — earning a high Plumbing targeting score of 89/100. The high single-family detached share (81%) is a strong demand driver.
Census Demographics — ZIP 28164
| Demographic Signal | Value |
|---|---|
| City | Stanley |
| State | NC |
| Total Population | 16,874 |
| Total Households | 6,483 |
| Median Household Income | $80K |
| Owner-Occupied Households | 5,413 |
| Owner Occupancy Rate | 84% |
| Median Home Value | $310K |
| Single-Family Detached Share | 81% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 1988 |
| Built Before 1980(older stock) | 54% |
| Built 1980–1999 | 39% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28164 score 89/100 for Plumbing?▾
The score of 89/100 is driven by: +10 owner-occupied 84% (x1.2); +4 6,483 households; +5 median income $80K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28164 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 28164. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.