27617 — Raleigh, NC
Plumbing Market Targeting Score
ZIP 27617 is predominantly rental (45% owner occupancy) with a median household income of $102K — earning a medium Plumbing targeting score of 61/100.
Census Demographics — ZIP 27617
| Demographic Signal | Value |
|---|---|
| City | Raleigh |
| State | NC |
| Total Population | 19,202 |
| Total Households | 9,457 |
| Median Household Income | $102K |
| Owner-Occupied Households | 4,221 |
| Owner Occupancy Rate | 45% |
| Median Year Built(ACS B25035) | 2004 |
| Built Before 1980(older stock) | 6% |
| Built 1980–1999 | 70% |
| Built 2000 or Later(newer stock) | 24% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27617 score 61/100 for Plumbing?▾
The score of 61/100 is driven by: +5 owner-occ households >= 2000; +10 income $60K-$150K; +1 population >= 5K (x0.5). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27617 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 27617. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Raleigh
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