98104 — Seattle, WA
Pest Control Market Targeting Score
ZIP 98104 is predominantly rental (10% owner occupancy) with a median household income of $64K — earning a lower Pest Control targeting score of 48/100 due to demographics less aligned with Pest Control demand patterns.
Census Demographics — ZIP 98104
| Demographic Signal | Value |
|---|---|
| City | Seattle |
| State | WA |
| Total Population | 15,052 |
| Total Households | 8,480 |
| Median Household Income | $64K |
| Owner-Occupied Households | 855 |
| Owner Occupancy Rate | 10% |
| Median Year Built(ACS B25035) | 1988 |
| Built Before 1980(older stock) | 52% |
| Built 1980–1999 | 22% |
| Built 2000 or Later(newer stock) | 27% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98104 score 48/100 for Pest Control?▾
The score of 48/100 is driven by: -12 owner_pct < 30% (x1.2); +10 income $60K-$150K; +3 median home age >= 25yr (x0.3). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98104 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 98104. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.