97403 — Eugene, OR
Pest Control Market Targeting Score
ZIP 97403 is predominantly rental (39% owner occupancy) with a median household income of $47K — earning a medium Pest Control targeting score of 51/100.
Census Demographics — ZIP 97403
| Demographic Signal | Value |
|---|---|
| City | Eugene |
| State | OR |
| Total Population | 15,303 |
| Total Households | 4,800 |
| Median Household Income | $47K |
| Owner-Occupied Households | 1,877 |
| Owner Occupancy Rate | 39% |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 70% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97403 score 51/100 for Pest Control?▾
The score of 51/100 is driven by: +4 median home age >= 40yr (x0.3); +2 population >= 5K (x0.8); -5 businesses/1K households >= 50 (x-0.6). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97403 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 97403. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Portland
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