97210 — Portland, OR
Pest Control Market Targeting Score
ZIP 97210 is predominantly rental (32% owner occupancy) with a median household income of $94K and a median home value of $991K — earning a medium Pest Control targeting score of 57/100.
Census Demographics — ZIP 97210
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 11,324 |
| Total Households | 7,068 |
| Median Household Income | $94K |
| Owner-Occupied Households | 2,266 |
| Owner Occupancy Rate | 32% |
| Median Home Value | $991K |
| Single-Family Detached Share | 21% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1955 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97210 score 57/100 for Pest Control?▾
The score of 57/100 is driven by: -6 owner-occupied 32% (x1.2); +6 7,068 households; +5 median income $94K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97210 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 97210. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.