90804 — Long Beach, CA
Pest Control Market Targeting Score
ZIP 90804 is predominantly rental (21% owner occupancy) with a median household income of $64K — earning a medium Pest Control targeting score of 59/100.
Census Demographics — ZIP 90804
| Demographic Signal | Value |
|---|---|
| City | Long Beach |
| State | CA |
| Total Population | 37,299 |
| Total Households | 14,967 |
| Median Household Income | $64K |
| Owner-Occupied Households | 3,154 |
| Owner Occupancy Rate | 21% |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 87% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90804 score 59/100 for Pest Control?▾
The score of 59/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90804 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 90804. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Los Angeles
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