78681 — Round Rock, TX
Pest Control Market Targeting Score
ZIP 78681 is a strongly owner-occupied area (74% owner occupancy) with a median household income of $138K and a median home value of $497K — earning a high Pest Control targeting score of 88/100. The high single-family detached share (81%) is a strong demand driver.
Census Demographics — ZIP 78681
| Demographic Signal | Value |
|---|---|
| City | Round Rock |
| State | TX |
| Total Population | 56,691 |
| Total Households | 20,135 |
| Median Household Income | $138K |
| Owner-Occupied Households | 14,871 |
| Owner Occupancy Rate | 74% |
| Median Home Value | $497K |
| Single-Family Detached Share | 81% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1998 |
| Built Before 1980(older stock) | 33% |
| Built 1980–1999 | 51% |
| Built 2000 or Later(newer stock) | 16% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78681 score 88/100 for Pest Control?▾
The score of 88/100 is driven by: +10 owner-occupied 74% (x1.2); +6 20,135 households; +6 median income $138K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78681 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 78681. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Austin
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