78655 — Martindale, TX
Pest Control Market Targeting Score
ZIP 78655 has moderate owner occupancy (65%) with a median household income of $56K and a median home value of $270K — earning a high Pest Control targeting score of 75/100. The high single-family detached share (62%) is a strong demand driver.
Census Demographics — ZIP 78655
| Demographic Signal | Value |
|---|---|
| City | Martindale |
| State | TX |
| Total Population | 3,730 |
| Total Households | 1,388 |
| Median Household Income | $56K |
| Owner-Occupied Households | 907 |
| Owner Occupancy Rate | 65% |
| Median Home Value | $270K |
| Single-Family Detached Share | 62% |
| Median Resident Age | 45 years |
| Median Year Built(ACS B25035) | 1991 |
| Built Before 1980(older stock) | 47% |
| Built 1980–1999 | 35% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78655 score 75/100 for Pest Control?▾
The score of 75/100 is driven by: +11 owner-occupied 65% (x1.2); -1 1,388 households; +4 median income $56K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78655 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 78655. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Austin
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